STORY: Plaktivat is new socially oriented poster competition organized by TAM-TAM outdoor media. First competition was titled »Brain drain« and Publicis gladly took the challenge. We submited several entries and beat the competition with series of three posters showing famous Slovenian poets and writers in famous foreign artists’ style: Cankar by Shiele, Prešeren by Loutrec and Kosovel by Warhol. We transformed the most famous quotes from the poets/writers and transformed them into what how they would sound if they left Slovenia. Poweful tagline explains everything: Who would write Slovenian history, if the best would leave?
Credits:
Agency: Publicis
CD: Miha Bevc, Toni Tomašek
AD: Gregor Čeferin
CW: Gregor Čeferin, Drago Mlakar
Illustrator: Gregor Čeferin
